9 Years of Dreaming
Webmaster
9 years ago Stereotype Co was born on March 29, 2009. It happened at an event that I put together in honor of my younger brothers birthday. During that time in my life I was taking a screen printing class at Ad Hoc Art in Brooklyn. This was all happening around the same time.
The screenprinting class gave us the opportunity to print 1 of our designs. It was great timing because I just designed one of my first graphics using Photoshop, the Stereotype logo.
I asked the screenprinting class if I could print more than 1 shirt. They responded yes, so I brought 25 shirts.
During the day of the event I gave everyone a shirt that helped us, from the sound engineer Jeremy to our bouncers David and Brian.
During the evening I hyped up the crowd by saying "When I say Stereo you say Type". That moment Stereotype was born.
People began to become curious.
It was the love from people that and the love we had which has given us a reason to continue to keep Stereotype alive for so long. It was the support from my brother Dan and good friend that gave the brand it's legs early on.
People gravitated to the collection, so we kept making them.
Stereotype Co is not just merch but platform to dream. Every step of the way we have learned something and never stopped.
To think it's been 9 years from that day is a blessing. It's truly an honor to create something that has given people something to wear externally and feel something internally.
We have been about the positive vibe lifestyle since we started. The goal was to kill the negative vibes from the news to the voices of people that told us this was not possible.
It is possible and Stereotype Co is proof of that.
With 1 year away from our 10th year anniversary I wanted to thank each and every one of you for your love and support. It's the love we receive that is the major fuel of our company.
We have many big plans, goals and dreams for 2017 and look forward to sharing them with each and everyone of you.
Thank you for rocking with us for 9 years.
Don't stop dreaming.