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Filtering by Category: Emerging Artist

Gatson - 'XXL' (Video)

Amanda Giordano

Following the release of his previous singles ‘Bulletproof’ and “Nothing Be the Same’, Illinois rapper Gatson tackles his own personal success and road blocks in his new single ‘XXL’. Featured on his upcoming project, Blessed to Become A Blessing, ‘XXL’ presents a more tenacious and hungry side of Gatson the audience has hungered to see and hear.  Contradictory to its name, Gatson uses the name title to catch attention to what’s really at stake, the longevity and representation of hip-hop.

Artist : GATSON

Song : XXL

Producer : WilliamGold 

XXL Video Link :

Social media

Twitter :

IG :

Facebook :

Genre of music : Hip Hop

Memorial Day at Black Bear Concert Recap (Photo Gallery)


After a weekend of connecting with family and BBQ's we had the opportunity to support emerging artists at Black Bear in Williamsburg Brooklyn at our Memorial Day Pop Up. The moment we walked into the venue and caught a glimpse of a skate ramp we had a feeling the night was going to be different. That it was. With ground shaking deliveries by Unicorn Empress, Bobby Briz, AR Stylez, Gerard, Epitome Jones and more. There was poetry, hula hooping, cross collaborative performances, and amazing talent.

Our Memorial Day Pop Up was a success. Be on the look out for more pop ups all summer from Stereotype Co.

June is set to be one of our busiest months of all time. Find us this weekend at FIGMENT NYC. We will be there June 3rd and June 4th.

Uni-G Advances to the Next Round of his Dream #roadtoafropunk


Uni (born March 24, 1989), better known by his stage name Uni-G, is an African-American hip hop recording artist, and record producer from the Bronx New York most known for his single “Go Get It”(co-produced by Quincy Jones III) and “Swerve”. Recently, Uni had the chance to compete against many others in the Afropunk Battle of The Bands competition and his dream came true; he is among the top finalist in the competition. He took to the streets of NYC rapping for random people, stood in front of different colleges, contacting his supporters, (UNites) and performed at different shows everyday during the competition to make sure he received the votes . Uni has now been given the opportunity to perform in front of hundreds including the official SESAC and Afropunk judges on June 21st-June 24th to prove that he is the MC that deserves to grace the main stage at the Afropunk festival this year. With entertaining live performances, powerful and moving lyrics, we are all looking forward to see what Uni does during semi-finals. 

Follow the progress

Uni-G: @iAmUniG

Visit iAmUniG.Com for all the latest news, apparel and more.

Facebook: @MrUniG

Disabled doesn't Mean Unable 'Breaking The Stereotype w/Jermaine Greaves [Exclusive Interview]'


We met Jermaine at Brooklyn Hip Hop Festival a few years ago. They say it's a small world and once you meet someone you start seeing them often. Well we have seen Jermaine at a bunch of other events. Even though he may be physically disabled it doesn't stop him from getting around and making a difference. We linked up with this Jermaine to speak about events he has helped put together, highlights & bloopers from them, moments he was stereotyped, the time he broke a stereotype and more. Check it and leave a comment below 

We see you have worked really hard on the Brooklyn Music Festival? Describe a day in the life of a coordinator.

The Day In the Life Of Being able to Coordinate events is fun. There is a big difference in what you can coordinate based on environment. I have organized parties, in- stores and festivals. My mentor Nova Bonila of Nova entertaimment Group saw something in me that a lot of others in the business overlooked. I have an ablity to push myself and never giving up. 

What other events have you helped coordinate, promote? 

When I first started promoting i promoted in the electrical warehouse studio. 10 of those were not my event but I learned how to get people to promote and what the audience is looking for. I have promoted with CJ, Millann, Kyle Kingzly and Kami. I also had the opportunity to volunteer for Afropunk.

Can you tell us about a time where something went wrong? Tell us what you did to fix it.

I think for me one thing that I can say is that things always go wrong at an event every now and then is people ability to follow through. I also stop looking to blame others for why things fail. Sometimes you have to take a step back and really look at why are people are. Is it to waste your time or to add to it? I'm still learning this now.  


What was the first party you helped put together?

The first event I ever did on my own and actually enjoy put together twice was 'Gold Grills and Trills'. It truly motivated me to keep going and I did two more after that. I believe in show me how much support i ha but i wasn't as knowledgeable on the business side but as I got better I learn some of the things over time .


Have you ever been Stereotyped?

Yes definitely. Growing up I knew I was different from the other kids because I could not physically do what their were doing as in run or walk or even being able to play like the other kids. I was teased and bullied as a kid as a kid because I of my disability. I have even been called retard as a west indian black man I was told to go back to my country. On the topic of racism I face growing up I went to summer camp and someone call me an oreo. Unsure of term I laugh until I realized what their were saying. It was because I talked proper or as their said  I was whitewashed. As I got a lot older another major turning point happened in my life when I moved out my parents due to issue at home and school. It was March 2013 and I was 20 at the time. I wasn't ready for was the very quiet job market I literally could only find work in the spring or summer after that I was torn between promoting and wanting a job I would work and just be sad. Even worst I would invest money into events where I lost a lot of money I did lots on my own because I didn't trust a soul and I was screwed over mutliple times by promoters and other close to me my last job was November 2014.  It a tough reality. I had to fight as I got older the job market only see a social security check and find a job that suit me has been a challenge. I'm still going through it but blogs and other people who have reach out keep me going I have work for money and no money and I believe that if your passionate it will shine through. 

Have you ever broke a Stereotype someone had of you?

Everyday i believes I break a stereotype. I compare myself to Stevie Wonder. He was blind but created the best music in the last 20-30 years that is forever timeless. I think for me I'm so used to being the underdog that when i surprise people it's unexpected. Then when I think of how far I have come in this game. It wasnt easy but I kept pushing. Some people want me to model, do a phootshoot, be in video or even get a chance to meet spike lee but here I'm all for being different. Being on my own people perceptives I couldnt handle it or doing it but I continue to push regardless.


What are your dreams for 2016?

My dream for 2016 is to work with new people, learn from those around me and continue to grow daily.


Where and when is your next event? 

April 28 Bushwick Public House


What is some advice you can give someone getting into the world of throwing parties?

Have a plan and get a mentor. If you get someone with more experience than you things can truly change. Take advice from anybody in this industry that has more experience. Learn to read contracts and put a value on yourself. Don't let anyone tell you they cant pay you just walk away and keep it moving. Don't be a victim to just being a label in nightlife. Definitely stay yourself as an individual and stay true to who you are. Don't try to fit in. Others will either hate you or love you for it. Set goals, make lists, read and be patient. Your time will come. Be ready 


Where can people find you on social media?  

Instagram @Lovelife45

Facebook Jermaine Greaves

Here are some videos from Jermains event's