We are proud to premiere their new album 'What Else 3', new documentar directed by Jasmine Freeman and The Commission x Stereotype Co photoshoot. Be sure to stay connected with The Commission @4thecommission. This looks like the beginning of a bright future for this group. Be sure to check out our shop and see our latest summer releases that are featured in the shoot.
That morning you wake up and realize it's time for a change. Now you're looking at yourself in the mirror reflecting on your faith, passion, and hustle. Brooklyn's Slick Skywalker drops new visual "Time For Us", showing us the darkside.
After meeting MCRE through Chris RWK on Instagram we have stayed connected ever since. MCRE sent us a physical copy of the new album with Think 2wice and we were really impressed. We were even more impressed after we heard about the setup they used. Also the bars, beats and everything in between were solid. We had to know more so we linked with MCRE to get a real in-depth look into the album and life for an exclusive interview only on StereotypeCo.com. Hope you enjoy.
Preach Humble released his new video to '24 Hours'. The song was produced by the Mobb and directed by JusFrank Fernande. It's his first video release and if this is any sign of what's to come, Preach has a bright future.
"Childsplay" details the feelings of falling in love for the first time and features his wife actress Chyler Leigh (Supergirl, Grey's Anatomy) on backing vocals. The electro pop single is a poignant coming of age story with West brilliantly detailing the confusion, excitement and anticipation of first love. West confides "the reason behind the song was to help my son navigate the next five years of his life as he winces ever closer to the 'coming of age' years in his life. I felt sharing my experience would give him much needed insight and perspective on what he may expect and also let him know he has someone on his side that can relate to on his own journey".
"Childsplay" is off of East of Eli’s upcoming release Lost Transmission. Lost Transmission thematically draws it’s influence from all the transmissions sent to outer space in hopes of connecting with other intelligent life. It’s symbolic in nature of releasing a new album or song.The new album is the evolution of that journey, with songs dedicated to all three of his children, his wife and himself, that “connect with humanity through the music.” West reveals.
East of Eli has received critical acclaim with American Songwriter noting West as an artist on the rise. East of Eli has also found success performing at top venues throughout Southern California including a recent sold out gig at the Troubadour and Soho House.
With a good portion of earned laurels and a lot of experience, Ollie is now ready to release his debut single “RUNNING MAN“ in the USA. The single is a highly infectious anthem about following your dreams and overcoming obstacles. That is the message the video for the single carries as well. The video shows the Paralympic athlete Blake Leeper. Leeper was born missing both of his lower legs, yet the American was equipped with prosthetics at the age of 9 months. At the Paralympic Games in London in 2012, Blake managed to earn a silver and a bronze medal, in two different sprint disciplines - there is not a more obvious and authentic metaphor for Gabriel’s message. “I can only imagine how many times he's been told he can't do something. But look at what he's done!” "Running Man" is directed at everybody who has big goals and feels disheartened or alone on the their way there. “I hope that this song pushes someone to keep going.“
If you don't know about PB Smooth, it's not too late #callthecoroner