Step 1 — Name Your Shop

What is your shop called?

Where is your shop located?

City, neighborhood, or area.

Why did you choose that location?

Think about foot traffic, your customers, nearby businesses.

Please fill in all three fields.

Step 2 — Know Your Customer

Who is your target customer?

Age, style, interests — who are you making shirts for?

How would you promote your shop to get them in the door?

Social media, flyers, events, word of mouth — be specific!

Please answer both questions.

Step 3 — Figure Out Your Labor Cost

Number of employees2

Hours per day8 hours

Pay rate$16 per hour

Days open per month22 days

How much does ONE employee earn in one day?

Multiply hours per day × pay rate

$

How much do BOTH employees earn in one day?

Multiply your last answer by 2

$

What is your total monthly labor cost?

Multiply the daily cost for both employees × 22 days

$

Complete all three math questions first.

Step 4 — Figure Out Your Cost Per Shirt

Blank shirt$4.00

Transfer$4.00

Shipping bag$0.25

Plastic bag$0.25

Promo / sticker / coupon$0.75

What is the total cost to make ONE shirt?

Add up all five items above

$

Complete the math question first.

Step 5 — Your Monthly Bills

change

Rent$1,500.00

Labor (you calculated this!)$5,632.00

Website$45.00

Internet$70.00

Electric$125.00

Total monthly overhead$7,372.00

Your overhead is $7,372 every month before you sell a single shirt. How does that make you feel about your pricing strategy?

Be honest — does this change how much you plan to charge?

Please write your reaction first.

Step 6 — Plan Your Sales

Shirts per month 0

Sell price per shirt $

Are you also selling online?

Yes — $5 shipping

per online order

No — in-store only

no shipping cost

Shirts sold0

Revenue$0.00

Cost to make ($9.25 each)$0.00

Monthly overhead$7,372.00

Profit / Loss—

Step 7 — Reflect on Your Plan

Why did you choose that sell price?

Do you think customers will pay it? How did you decide?

What is the biggest challenge your shop will face?

Think about competition, slow months, costs, finding customers...

Please answer both questions.

🏆

Your Shop Plan is Complete!

Here's everything you built. This is your business plan.

Your Shop

Location

Why This Location

Target Customer

How You'll Promote It

Your Numbers

Cost per shirt$9.25

Monthly overhead$7,372.00

Shirts per month

Sell price

Monthly profit / loss

Why That Price

Biggest Challenge

⚠️ Prices are estimates only and subject to change. Always get a current quote before placing your order.

Made for School Spirit Enterprise by Stereotype Co.