Every year Stereotype Co works with Unicorn Empress and over 40 inspirational women to create an annual celebration of females called FemaleCentric. The event this year will take place on June 26th, 2016 at Hashtag Bar. To start our #GirlsRunTheWorld campaign we worked with artist La Femme Cheri out of Staten Island to design a special limited edition T-Shirt. She is known for her beautiful illustrations and paintings of women. It was only right for her to illustrate the shirt. On April 29th, 2016 we gave women and opportunity to join us during our Active Dreamers Meet Up. This was an opportunity to shop the latest designs from Stereotype Co and get a photoshoot from Adam Smith. This was not your stereotypical fashion shoot. Models weren't preselected based on size, social media following, shape or characteristics. They were chosen based on their willingness to take part of something positive.
Clothing by Stereotype Co @stereotypeco
Photography by Adam Smith @shotbyasmith
Tee designed by La Femme Cheri @la_femme_cheri
Location: Lower East Side Ave B & East 7th