Contact Us

for general inquiries and specific information please email


243 Wardwell Ave Suite 8D
Staten Island

#DontStopDreaming Limited Edition Higher Conscious Apparel and Art Handcrafted in Shaolin 


Filtering by Category: Events

Musication 5


Projectivity and Stereotype hosted their fifth annual Musication festival. The theme of Musication, this year was Dance! Musician's main focus is showcasing youth performers, artists and talented musicians from Staten Island, New York. Along with showcasing talented performers, Musication helps raise money for the LARK Fund. The Lark fund is mini grant focused on providing money to public schools and non profits for music equipment, instruments, repairs, speakers, etc.

Musication took place on Friday, November 17th, 2017 at 5050 Skatepark. Over 200 people showed up to come support the artists and raise money for a great cause.The crowd enjoyed performances by William “Starda” Perry, Braxill, Jordan Barone, Lujan BBX & MO. Additionally, I.S 51 Spartanettes is a brand new after school dance team that performed for the very first time at Musication, along with other youth dance groups Karyn’s Angels and Pink Diamonds who had the crowd ecstatic and energized. Besides the music and performances there was a silent art auction with over 30 contributing artists, live art by Erinkelli Kilbane & Fausto from Lost Breed Culture & Lyle Foxman painting a live portrait.  Attendees also enjoyed a live photobooth by Kristopher Johnson of Deep Tanks and DJ performances by DJ Shame of the Building Shakas and Giles Dickerson of Rhythm Selection and Stefan Barone of Making MemorEase.  Anyone that missed the night can tune into the archived livestream by All of these deeply talented creators and the amazing SI community came together and raised over $1,000 for Projectivity’s LARK fund.  Sponsors for the evening included Cornerstone Realty, CWA Local 1102, Making MemorEase, 5050 Skatepark, Stereotype Co. and Projectivity.

For those unfamiliar with the group, Projectivity is a nonprofit that focuses on providing resources and education to anyone interested in pursuing the arts. Stereotype is lifestyle brand that creates apparel and accessories encouraging people to "Never Stop Dreaming".

“It’s important to give the youth a chance to showcase their talents, not just in school concerts and assemblies but in front of the community and alongside other professionals.  Plus raising money for the Lark Fund is always a great cause,” says Executive Director Christian Penn.

For more information on the Lark fund, visit

Support Dads & Independent Music This Weekend With Stereotype Co


It doesn't get any better than seeing the unconditional love, the bond between a father and his child. If you haven't heard of #fatherhoodislit then you need to tune in now. Come by Home Depot in Staten Island this Saturday from 9-10am for a fun free workshop.  See for yourself how powerful the movement is.  



This Saturday night, Brodie Jaymz is having a release party for his album "Chasing Summer" at Amendment 18 Bar & Grill in NYC. Come by and soak up all the positive vibes from the live performances. Stereotype Co will be in the building with some gear, so be sure to check that out!



Artists Unite at The Living Gallery in Brooklyn


This past weekend we had the opportunity to be part of the NMPD Event at the Living Gallery.  We set up an exclusive pop-up shop and released our first edition of tie died 'Negative Vibe Killers' tees. The night featured performances, art, music from artists from all of the 5 boroughs. Several hundred dollars were raised to help The International Refugee Assistance Project (IRAP). If you missed the event and still want to support you can by visiting here. Shout out to Nova and the crew.