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243 Wardwell Ave Suite 8D
Staten Island
USA

#DontStopDreaming Limited Edition Higher Conscious Apparel and Art Handcrafted in Shaolin 

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Stereotype10 Recap (Full Stream & Photos)

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A few weeks ago we celebrated the 10 year anniversary of Stereotype Co.

If you were there you know how good the vibes were.

If you missed it, we luckily got the full live stream courtesy of Makerpark Radio

Thank you to Makerpark Radio for sponsoring the event. Check out their website www.makerparkradio.nyc

Thank you Making Memorease for sponsoring all the sound equipment for the evening. Check out their website. www.makingmemorease.com

The event took place at the new Project Lab. Check out the new space which features the Stereotype Co office on the top floor.

Thank you to everyone who has been part of this journey.

Photography by Dianne Nudelman

MDX Event [Photos]

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Stereotype Co sponsored the Midnight Dreams Collective MDX event this past weekend. The night jam packed with great vibes and memories. Check out some photos courtesy of Seven AM.

Midnight Dreams 9

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Stereotype Co sponsored the Midnight Dreams 9 event this past weekend. Check out some photos courtesy of Seven AM.

Culture Fusé Event Recap

Anthony Antiquera

Last week Stereotype Co & Not like the other kids took part of th Culture Fuse event in New York City. Over $2,500 was raised for Puerto Rico relief efforts.

Check out some photos by Tommy Bonano and scroll down to learn how you can help make an impact with the Escape Artists Collective

If you weren't there and want to help there is still time to donate.

For those impacted by natural distasters it can be tough during the holidays to celebrate. We have come together with other art platforms, lifestyle groups and artists to create a Holiday Gala Fundraising Experience "Culture Fuse" to provide support in Puerto Rico, U.S. Virgin Islands and Mexico.  Now months after the initial disasters hit, these countries are still rebuilding and will continue to do so well into 2018. We can help during one of the most beautiful yet stressful times of the year by contributing to these grassroot organizations movements so they can continue to serve meals, hygiene products and supplies.  

As we prepare for our opening night to be a fully packed cultural event that leads to our two-week long exhibit that’s all in the efforts to raise funds, the Escape Artists Collective alongside Arte ó Muerte and Art Culture, are teaming up to celebrate Latino & West Indian heritage using art as a visual vehicle to bring awareness and support for the org’s Centro de Apoyo Mutuo de Utuado and Brigada Solidaria del Oeste de Mayagüez in P.R., Hermana Teresa Dios Proveerá in Mexico and the Virgin Islands Freshwater Association in U.S.V.I. It will take years for these regions to rebuild but we can come together in making this transition smoother, with positive energy during the holidays.

Source:  Esc Artists Page

Musication 5

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Projectivity and Stereotype hosted their fifth annual Musication festival. The theme of Musication, this year was Dance! Musician's main focus is showcasing youth performers, artists and talented musicians from Staten Island, New York. Along with showcasing talented performers, Musication helps raise money for the LARK Fund. The Lark fund is mini grant focused on providing money to public schools and non profits for music equipment, instruments, repairs, speakers, etc.

Musication took place on Friday, November 17th, 2017 at 5050 Skatepark. Over 200 people showed up to come support the artists and raise money for a great cause.The crowd enjoyed performances by William “Starda” Perry, Braxill, Jordan Barone, Lujan BBX & MO. Additionally, I.S 51 Spartanettes is a brand new after school dance team that performed for the very first time at Musication, along with other youth dance groups Karyn’s Angels and Pink Diamonds who had the crowd ecstatic and energized. Besides the music and performances there was a silent art auction with over 30 contributing artists, live art by Erinkelli Kilbane & Fausto from Lost Breed Culture & Lyle Foxman painting a live portrait.  Attendees also enjoyed a live photobooth by Kristopher Johnson of Deep Tanks and DJ performances by DJ Shame of the Building Shakas and Giles Dickerson of Rhythm Selection and Stefan Barone of Making MemorEase.  Anyone that missed the night can tune into the archived livestream by Makerparkradio.nyc. All of these deeply talented creators and the amazing SI community came together and raised over $1,000 for Projectivity’s LARK fund.  Sponsors for the evening included Cornerstone Realty, CWA Local 1102, Making MemorEase, 5050 Skatepark, Stereotype Co. and Projectivity.

For those unfamiliar with the group, Projectivity is a nonprofit that focuses on providing resources and education to anyone interested in pursuing the arts. Stereotype is lifestyle brand that creates apparel and accessories encouraging people to "Never Stop Dreaming".

“It’s important to give the youth a chance to showcase their talents, not just in school concerts and assemblies but in front of the community and alongside other professionals.  Plus raising money for the Lark Fund is always a great cause,” says Executive Director Christian Penn.

For more information on the Lark fund, visit ProjectivityGroup.org/Grants

Support Dads & Independent Music This Weekend With Stereotype Co

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It doesn't get any better than seeing the unconditional love, the bond between a father and his child. If you haven't heard of #fatherhoodislit then you need to tune in now. Come by Home Depot in Staten Island this Saturday from 9-10am for a fun free workshop.  See for yourself how powerful the movement is.  

 @fatherhoodislit

@fatherhoodislit

This Saturday night, Brodie Jaymz is having a release party for his album "Chasing Summer" at Amendment 18 Bar & Grill in NYC. Come by and soak up all the positive vibes from the live performances. Stereotype Co will be in the building with some gear, so be sure to check that out!

 @brodiejaymz

@brodiejaymz

Artists Unite at The Living Gallery in Brooklyn

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This past weekend we had the opportunity to be part of the NMPD Event at the Living Gallery.  We set up an exclusive pop-up shop and released our first edition of tie died 'Negative Vibe Killers' tees. The night featured performances, art, music from artists from all of the 5 boroughs. Several hundred dollars were raised to help The International Refugee Assistance Project (IRAP). If you missed the event and still want to support you can by visiting here. Shout out to Nova and the crew.

End of Year Party with Cross Culture [Photos]

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This past Wednesday we had a chance to kick it with Cross Culture Band at the Knitting Factory. Everytime we link up with them we get the opportunity to a wide range of talented artists, most of whom we never heard about. This event was no different. 

The night featured live performances from Cross Culture, Zaven, Malik Rashad, Feisty the Future, Jordan King and comedy from Justin Peele. We had a great time and it was a perfect way to end the year during our popup shop tour. One of the highlights from the night was when Cross Culture started a cypher inviting Denzil Porter & Mickey Factz on the stage. Check out the clip below from our Instagram.

Check out photos courtesy of aWHERE

@mickey.factz #videogame #bars

A video posted by Not Iike the other kids (@stereotypeco) on

Untouchable Cutz Toy Drive [Photos]

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Yesterday December 18th, 2016 we joined forces with Untouchable Cutz & Projectivity for a Toy Drive. All week the barbershop collected toys. Yesterday was the last day of collection. One their off day the barbers gave people the chance to get a FREE haircut giving people one more chance to drop off last minute toys. The day consisted of music by U-Kno, Free Haircuts by the Untouchable Cutz crew, Food by Not Just Bagels, Giveaways by Stereotype Co & more. Over 70 toys were collected and dropped off at Staten Island University Pediatric today. The vibe was great, kids and their families were happy and our mission was accomplished to give gifts to kids in need. Shout out to the entire staff at Untouchable Cutz, DJ U-Kno, Dave Noodlez, aWHERE and everyone that donated to the cause. 

Check out the photos courtesy of aWHERE